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Deal Box Daily Ep 7: “Deal Box hosts Impact Naturals”

Published on Aug 05, 2021 by Jon Alvarado

In this episode, Deal Box hosts the Impact Naturals team of Vassily Kotlov, Joe Fanelli, Jim Lowder and Sara Kotlova. They share how CBD interacts with our body, the different formulation and intake approaches, their new products, and a knowledgeable insight into the CBD industry, regulation, and opportunities.

Interview Highlights:

Find out why Impact Naturals’ formulation is better than traditional CBD products and how this makes them stand out from the competition.

How does CBD interact with the immune system?

When people get the covid vaccination, more specifically the second shot, they can go through a cytokine release cycle in which their body overreacts to foreign substances and produces an immune response to counteract what is entering our body. This is why people feel pain and experience a fever. Exocannabinoids and endocannabinoids are cannabinoids that help modulate (moderate) the production of cytokines. Our body produces endocannabinoids while exocannabinoids come from outside the body, such as CBD.

What is Impact Naturals’ approach and why is it better?

  Impact Naturals’ formulation is designed to facilitate human physiology to quickly and effectively absorb fat soluble components. Their formulation of oral gel caps has reduced the body’s uptake time from 40 minutes to 5-15 minutes. Impact Natural is trying to reduce variability by controlling the dosage  consistency of their products. Impact Naturals’ formulation better controls the amount of CBD, CBG, and CBN.

How does Impact Naturals keep their products consistency and protect from degradation?

Impact Naturals uses both developments in the food industry and pharmaceuticals to confirm and ensure consistency. Cannabinoids are sensitive to light and heat and this can cause them to degrade quickly. It took an investment and time to figure out how to produce a formulation that helps to slow down these degradation processes. The initial products that have been launched, within the last week, have a shelf life of 2 years.

What are Impact Naturals’ three products and what they are planning to launch in the future?

  • Revive is meant to be used in the morning because it has an uplifting effect. It contains CBD, CBG, american ginseng, and ginkgo biloba.

  • Restore can be used at any time and can be combined with other supplement products you are taking.  

  • Rest is used for going to bed and contains CBD, CBN, and melatonin.

Impact Natural is also working on three new skincare products meant to address pain and recovery. It will contain a formulation that penetrates the skin faster and deeper than most conventional CBD skin care products.

Who are the consumers in the CBD market and what is Impact Naturals’ market strategy?

The three main consumers of CBD products are women over 55 taking other medications, millennials with anxiety, and glam users that are just following trends. Impact Naturals’ marketing approach is scientific as they want to show their products are reliable and medically vetted. Their focus is to build long lasting relationships with their customers and have a subscription model. They believe in spending the energy and resources to educate and retain their customers.


Vassily Kotlov has 20+ years experience in pharmaceutical, diagnostic, and biotech industries.

Jim Lowder ,MD , is a hematologist-oncologist.  He has 30+ years experience in the pharmaceutical, diagnostic and research industry.

Joe Lowder has 25 + years of experience in manufacturing, production, and supply chain management. He has launched thirty-five CBD SKUs that are currently being sold.

Sara Kotlova has 25+ years experience in branding and marketing with WWP agencies. She makes big brands more nimble online and small brands punch above their weight.

If you made it to the end of this podcast interview synopsis, thank you! We welcome you to tune in to this episode of Deal Box Daily (available today on all streaming platforms). Until next time!

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Spotify: the DEAL BOX DAILY Episode 2: “Conversations from the Deal Room: Deal Box hosts Impact Naturals”

Amazon:the DEAL BOX DAILY Episode 2: “Conversations from the Deal Room: Deal Box hosts Impact Naturals”

About Impact Naturals:

Impact Naturals Group, Inc.  is a San Diego-based life science company that operates two distinct business segments: 1) a consumer product division focused on developing, manufacturing (through our partnerships), marketing and selling plant-based dietary supplements and hemp-based cannabidiol (“CBD”) products to a range of market sectors; and 2) a specialty pharmaceutical segment focused on developing and commercializing CBD-based novel therapeutics utilizing CBD.

About Deal Box:

Deal Box is frictionless, intelligent venture investing for the digital age. A specialty consulting firm focused on capital markets strategy, Deal Box utilizes both traditional and digital securities to enhance capital formation for early ventures and growth-stage companies. Through an industry leading Investment Packaging diligence process, Deal Box digitizes highly-vetted securities in private companies to redefine the ownership experience for retail and professional investors.

Founded in 2016, Deal Box was created to democratize venture capital. Through an institutional level approach to capital formation and best-in-class technology, Deal Box has packaged hundreds of early-to-mid stage companies, generating millions in both direct and syndicated over the last four years.